Sunday, August 5, 2012

Theultrabright

After getting my proposed idea done, i went into further research how do i link travel and fashion together ?

after my research, i found out more about the major catwalk, that will be held every year in different country. They will promote their country designer, by show case all their local designer fashion style.
Through this research i also found out that every country they have their own  trending fashion. For example, in year 2012, Paris promoted the ultra bright color fashion. And what is ultrabright fashion?

TheUltraBright
TUB is a global collective that focuses on local lives and local habits and how they affect our perception of color. With over ten years of design, color and trend background, we aim to deliver innovative and focused color information. We specialize in analyzing color trends and in predicting future color choices. We believe in offering free content to the reader – TUB is first of its kind platform that offers the general audience a glimpse into the trend and color forecasting world.

finding inspiration is a choice and we choose to find it in the most unexpected and mundane of places.
Beauty lies within us and our surroundings – in the colors and textures of the city, in our clothing choices and all the different cultures that frame us. TheUltraBright aims to deliver an impression of the colors that surround us everyday. TUB is a platform that provides in-depth color inspiration and research, future color forecast, commercial analysis, history and inspiration. We search for new, innovative and fresh color shades in young artists’ work, on the city streets, in vintage markets and across the fashion and product industries.

we celebrate color.
We continuously study and research the consumer’s changing attitudes and mood in order to frame a comprehensive forecast of their future color expectations. We are fascinated by history and by the heritage that shaped all cultures and folklore that we know today. Color invites memories and emotions that connect us to past and present experiences. Color changes our perception about the world and invites us on journeys never before explored.

http://theultrabright.com/about

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